Uniquely designed to help reduce stress in horses, Confidence EQ replicates the soothing signals a mare sends to her nursing foal. Confidence EQ is based on the science of pheromone communication. It speaks to horses in a language they instinctively understand. Each dose of this 10-pack contains gel that is applied to the nostrils of the horse 30 minutes prior to a stressful situation. You may notice a flexing of the top lip called the Flehman Response at the time of application.